February 08, 2023

FRUIT LOGISTICA more international and more valuable than ever

The leading trade show for the global fruit and vegetable business returns to Berlin for its most international edition ever on 8-10 February 2023, with around 2,600 exhibitors from 92 countries and all parts of the fresh produce value chain.

Berlin is ready to welcome the world’s most international gathering of fresh produce industry professionals. On 8-10 February 2023, leading trade exhibition FRUIT LOGISTICA opens its doors to buyers and trade visitors from over 140 countries. Across 27 halls, they can connect with 2,610 exhibitors from 92 countries, and discover products and services from every link in the industry’s global value chain.

Last year, FRUIT LOGISTICA was postponed to April because of the pandemic. Now, in its 30th anniversary year, it returns to February – an ideal moment for the entire fresh fruit and vegetable industry to meet ‘All in One’. The show’s motto could not be more relevant, in a world where saving time and money is increasingly important. In 2023, an opportunity for the entire business to meet in one place is all the more valuable.

All inspired

"As FRUIT LOGISTICA, we bring the right people together, provide the industry with the latest information, and offer a platform for the latest innovations,” says Kai Mangelberger, the event’s director. Fresh produce companies face major difficulties right now – supply chain disruption, cost inflation, high energy prices, and lower consumer spending – and that closeness is an invaluable way to overcome such challenges. “We are the place where the industry not only comes together under one roof, but also moves closer together.”

The presence of around 40 country pavilions means the exhibition area at FRUIT LOGISTICA 2023 exceeds even pre-pandemic levels. And Spain underlines its position as a leading exporter, with more companies present than ever: 279 exhibitors cover more than 11,000 square meters in four halls this year, while several others are located elsewhere as part of themed exhibition segments.

All innovative

On the first two days of the fair, buyers and trade visitors can head to a special area between Halls 20 and 21 to vote for one of ten nominees for the FRUIT LOGISTICA Innovation Award, the industry’s most important prize. The Innovation of the Year winner will be announced in the same place at 14:30 on Friday, 10 February 2023.

In Hall 3.1, innovative smart agriculture companies present a range of digital solutions, which include AI-assisted harvester robots, precision sprayer drones, advanced irrigation concepts, and autonomous field vehicles.

Then on 10 February, under the theme Disrupt Agriculture, the FRUIT LOGISTICA Start-up Day transforms Hall 2.1 into the go-to place for breakthrough technologies. There, twenty of the world’s most innovative start-ups present their products, projects and ideas in the Start-up Area.

All informed

Five event stages, a hundred top speakers, and every key industry topic covered. This sums up the event programme for FRUIT LOGISTICA 2023. In just three days, trade visitors to the Fresh Produce Forum, the Future Lab, the Logistics Hub, the Tech Stage and the Start-up Stage can gain a new understanding of the industry that will help them throughout the year.

And, with the European Statistics Handbook and the Trend Report, FRUIT LOGISTICA provides two vital documents to help companies in the fresh produce business make informed commercial decisions.

The European Statistics Handbook contains a wealth of detailed data to illustrate statistical trends across different product categories in Europe’s various markets.

This year’s Trend Report, meanwhile, asks the question: ‘What next for fresh produce? Key trends for the fruit and vegetable business in 2023’. It consists of interviews with experts on crucial topics such as cost inflation, ethical trade, food waste, climate change and new technologies.

FRUIT LOGISTICA is the leading trade show for the global fresh produce business, and represents the entire value added chain for the fresh produce industry from producer to point of sale. More than 3,300 exhibitors from 91 countries presented their products, services and technical solutions at FRUIT LOGISTICA 2020. Around 73,000 vendors and trade visitors from 135 countries took part in the event. The next FRUIT LOGISTICA will be held in Berlin from 8 to 10 February 2023.

About Messe Berlin
Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.