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Press Release

March 15, 2019

Messe Berlin to become member of the World Tourism Alliance (WTA)

WTA’s Secretary-General to meet with Messe Berlin management during ITB Berlin 2019


WTA members include national tourism associations, influential tourism enterprises, academic institutes and other institutions from around the world. Messe Berlin, which is among the top ten trade fair and event organizers worldwide, has been officially awarded membership of the WTA World Tourism Alliance. ITB China is an international Messe Berlin spin-off and set to take place from 15 to 17 May in Shanghai for the third time. The partnership will help strengthen the communication between the global and Chinese travel industry. Through deep cooperation and the support and commitment of the WTA sustainable tourism growth from China can be fostered.


“In this multi-layered world the WTA truly plays a unifying role in the drive for global cooperation and development in tourism“, said Dr. Martin Buck, Senior Vice President, Travel & Logistics Messe Berlin. “Its message of integration and cooperative dialogue has convinced us in the same way as leading tourism representatives, destinations and institutions around the world. As the World’s Leading Travel Trade Show we share this vision too”.

WTA’s Secretary-General, Mr. Liu Shijun attended multiple events at ITB Berlin and met with David Axiotis, General Manager of ITB China and Dr. Martin Buck to talk about possible initiatives and projects. “We are very much honored that Messe Berlin has joined WTA and confident that with its expertise and experience we can build a more competitive and responsible tourism industry for the benefit of all”, said WTA’s Secretary-General, Mr. Liu Shijun


About the World Tourism Alliance
The World Tourism Alliance (WTA) is the first global non-governmental, nonprofit tourism organization. Established in China on 12 September 2017, it is committed to promoting peace, global development and poverty reduction through responsible tourism. Working with travel and tourism industry around the world, it serves to drive global tourism exchanges and cooperation on all levels guided by its vision of a “Better Tourism, Better Life, Better World”. Up until March 2019, it has 182 members in 38 countries and regions, covering all five continents. For more information visit  or sign up to become a member.

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