Successful conclusion to WASSER BERLIN INTERNATIONAL 2017
After four days packed with events WASSER BERLIN INTERNATIONAL 2017 (WBI) came to an end today. At its conclusion, the trade fair and congress reported satisfied trade visitors, significant numbers of international exhibitors and visitors as well as high participation in the supporting programme of events. 450 exhibitors from 26 countries presented their latest water infrastructure and wastewater technology, products and services on the Berlin Exhibition Grounds.19,273 visitors representing business, politics and science took part in the event.
”International participation in this year’s WASSER BERLIN INTERNATIONAL was very high. The fact that 25 per cent of exhibitors were from abroad and delegations from 20 countries took part showed that the capital is the ideal trade fair venue for global water industry companies. The best example of this was the Iran Conference, which took place for the first time. It represented a successful start to Iran’s future cooperation with Germany, Europe and the world“, said Matthias Steckmann, director at Messe Berlin GmbH and responsible for WASSER BERLIN INTERNATIONAL.
Iran Conference supports economic cooperation
The Iran Conference at WASSER BERLIN INTERNATIONAL set the tone for cross-border cooperation. According to Iran’s Deputy Energy Minister Rahim Meidani, because of the growing challenges of climate change his country had begun a number of water industry projects worth billions. Meidani invited German investors to participate. In addition to prominent political figures from abroad the fair welcomed business delegations from Egypt, Iran, Costa Rica, Ghana, Kenya, Nicaragua, Guatemala, Honduras, Mexico, Croatia, Montenegro, Macedonia, the Netherlands, Lebanon, Iran, Hungary, Russia, China, Japan and Korea.
International trade fair atmosphere
Exhibitors and trade visitors praised the international atmosphere at the fair. Foreign exhibitors and trade visitors were both represented in large numbers. One in four visitors came from abroad. The majority came from Europe, followed by Southeast Asia, the Middle East, Africa and the Americas.
Exhibitors and trade visitors highly satisfied
According to a representative trade visitor survey more than 90 per cent of those polled gave a ’good’ to ’very good’ assessment of WASSER BERLIN INTERNATIONAL. 84.3 per cent of trade visitors were satisfied with their overall results at the fair and more than 10 per cent said they had concluded business deals.
What was significant was that many visitors attended in a decision-making capacity. One in two trade visitors said they had a major influence on their company’s buying and procurement decisions. 87.5 per cent of trade visitors would recommend a visit to WASSER BERLIN INTERNATIONAL to their colleagues and business associates.
Wide-ranging and outstanding supporting programme of events
The Congress, the main event at WBI, and the numerous symposiums were very well received. This applied in particular to the International Ozone Conference and the Membrane Technology Forum, both of which were new supporting events organised by WASSER BERLIN INTERNATIONAL this year. The reactions to the Well Construction Symposium and the German-Dutch Flood Management Symposium were very positive.
The BLUE PLANET Berlin Water Dialogues, the political platform of WBI which was organised by the German Water Partnership and took place in a packed auditorium, placed the spotlight on efficient wastewater management. The EU Commission, UNESCO and the International Water Association all took part. Speakers included Gunther Adler, permanent secretary to the Federal Ministry of the Environment(BMUB) and Christian Rickerts, permanent secretary to the Berlin Senate Department for Economics, Energy and Public Enterprises.
This year WASsERLEBEN, the interactive show for the public, once again lived up to its name. Around 6,000 pupils turned Hall 6.2 into Berlin’s biggest and liveliest classroom on the subject of water. Around 40 companies, institutions and schools from the Berlin/Brandenburg region presented themed projects and invited visitors to take part in biological, chemical and physics experiments.
Schaustelle Wasser was an equally resounding success. The various excursions to construction sites in the capital gave some 600 trade visitors from all parts of the world a concise overview and unique insight into how well the latest technologies perform. Berliner Wasserbetriebe were the co-organisers of the event.
During the fair numerous exhibitors already registered for stands in 2019. A 15 per cent discount on the stand area is available to those who register by 15 January 2018. For more information please visit www.wasser-berlin.com.
WASSER BERLIN INTERNATIONAL 2019 will take place from 26 to 29 March 2019.
Comments on WASSER BERLIN INTERNATIONAL 2017:
Bauass. Dipl.-Ing. Otto Schaaf, president of Deutsche Vereinigung für Wasserwirtschaft, Abwasser und Abfall e.V. (DWA):
The proportion of foreign visitors at Wasser Berlin International was very high, something we noticed on our stand and during the activities that we hosted. We heard the same from many other visitors. The focus on Iran is also of significance to the DWA. Half of those taking part in this year’s Young Water Professionals‘ Programme were from Iran, for example. It is not necessarily the size of a trade fair and congress that counts. From the DWA’s point of view the international dimension of Wasser Berlin International, the quality of the trade visitors and the focus on water are what set this event apart. As always, taking part in Wasser Berlin International was worth the DWA’s while.
Prof. Dr. rer. nat. Gerald Linke, CEO, Deutscher Verein des Gas- und Wasserfaches e.V. (DVGW):
WASSER BERLIN INTERNATIONAL 2017 offered trade visitors an attractive range of papers on up-to-the-minute topics, innovative exhibits and live demonstrations that were of practical relevance. In my view, combining these elements into a tightly organised structure could lay the foundation for a long-term trade fair concept in the future.
Rahim Meidani, Deputy Energy Minister of Iran:
WASSER BERLIN INTERNATIONAL offers an excellent opportunity to expand relations between the German water industry and Iran. I have been familiar with quality German engineering for many years. It has a high reputation in Iran. At this fair one can see that German companies have become very innovative and that the experts are careful to take environmental considerations into account. As regards cooperation new avenues have been opened up as far as an environmental approach and water management are concerned.
Jörg Simon, CEO, Berliner Wasserbetriebe: WASSER BERLIN INTERNATIONAL is a good venue for debating industry issues, exchanging views and presenting the latest technology and research results. An excellent balance has been struck between the congress and trade fair.
Elizabeta Kos, assistant to the minister in the Croatian Ministry of the Environment:
Once again the fair succeeded in gathering large numbers of visitors and exhibitors from around the world and presenting the latest innovations on the topic of water. I am particularly grateful to WASSER BERLIN INTERNATIONAL for its outstanding efforts in preparing and organising the Croatian delegation’s participation in the fair.
Ramona Pop, Berlin Senator for Economics, Energy and Public Enterprises:
WASSER BERLIN INTERNATIONAL is very important for Berlin. The city will do everything it can to strengthen the role of the fair as an international hub for exchanging information on water technology and innovations. WASSER BERLIN INTERNATIONAL is an ideal forum where trade visitors can meet, exchange information and do business both on the stands and at the supporting congress.
Gunther Adler, permanent secretary to the Federal Ministry of the Environment, Nature conservation and Nuclear Safety (BMUB):
What sets WASSER BERLIN INTERNATIONAL apart is its comprehensive approach. It is an important gathering place for water industry experts from Germany and abroad.
Christian Rickerts, permanent secretary to the Berlin Senate Department for Economics, Energy and Public Enterprises:
WASSER BERLIN INTERNATIONAL is an ideal forum for exchanging knowledge about the sustainable economy. Exhibitors also benefit from the fair taking place in Berlin, where the region’s water cycle is self-sustaining.
Prof. Dr. Stefan Uhlenbrook, UNESCO, World Water Assessment Programme:
In a world in which the demand for water is constantly on the rise it is unthinkable to ignore the possibilities that integrated water management offers in a sustainable economy. It would be a big mistake not to make use of the opportunities that WASSER BERLIN INTERNATIONAL offers for international cooperation.
Lila Thompson – British Water:
This is the first time that British Water, an export trade association representing the water industry, is at WASSER BERLIN INTERNATIONAL. We represent around 200 companies, five of which accompanied us here. They are all very enthusiastic about the fair. There have been lots of visits from professionals, many of them from abroad, including from Egypt, Iran, Russia and China. The companies represented here are a good selection, in particular Berlinwasser and Istanbul’s water utility company. We will definitely be back for the next edition of WASSER BERLIN INTERNATIONAL.
Dr. Swen Hermann Sewerin, managing director, Hermann Sewerin GmbH:
We have been exhibiting at the fair since it was first launched. WASSER BERLIN INTERNATIONAL has become more and more important for us due to its growing international appeal. The fact that there are so many political figures present is also a bonus for us.
Thomas Frisch, managing partner, Frisch + Faust GmbH:
We are delighted to be very involved in WASsERLEBEN, the interactive show for the public. Events such as these help us in our bid to attract young people.
Knuth Thiele, Ventilator Sales, Germany, KAESER KOMPRESSOREN SE:
We had more visitors on our stand than two years ago. We are satisfied with the numbers and the quality of trade visitors. From our point of view WASSER BERLIN INTERNATIONAL could become more attractive by integrating more events involving the industry and associations.
Christine von Lonski, general manager, German Water Partnership:
We are delighted with the large number of visitors. We received many foreign delegations. We would like to congratulate Messe Berlin on making this possible.
Stephan Brand, vice president, Marketing & Product Management, Aerzener Maschinenfabrik GmbH:
The fair went very well for us. Overall we had around 20 per cent more visitors on the stand than two years ago. We were also able to register seven direct orders. Our expectations were exceeded by far.
Winfried Schmidt, managing director, Deutsche Gesellschaft für Membrantechnik e.V. (DGMT):
This was the first time we organised the Membrane Technology Forum at WASSER BERLIN INTERNATIONAL and we are delighted with the way it went. We had an interesting opportunity to discuss new technology and membrane technology methods for eliminating microcontaminants, microplastics and microbes in wastewater with experts and were also able to visit the international fair.
Volker Schulz, managing director, Henning & Quade Berlin GmbH & Co. KG:
The quality of the meetings we had was very good, in particular with foreign visitors. Once again, the service provided by Messe Berlin was second to none.
Burkhard Rarbach, head of Marketing, TRACTO-TECHNIK GmbH & Co. KG:
At this year’s WASSER BERLIN INTERNATIONAL we were able to showcase our trenchless technology for efficient modernisation and replacement of water supply and wastewater pipelines to a wide audience. The quality of visitors was excellent, particularly of those from water suppliers, trade organisations and engineering and planning bureaus. There was a remarkably high proportion of international visitors, not least due to the large number of foreign delegations.